Kito
Skincare
The challenge
Skincare is full of fads and false promises, and SPF has a trust problem. Kito had a mineral sunscreen made with mushroom-derived chitosan, in a market that makes you choose between clinical science and herbal hope.
The idea
We made the trade-off the idea. Kito sits in the middle ground: science and nature, form and function, extra and ordinary. Performance for the harshest conditions, built for everyday life.
Brand idea
The Extra-Ordinary.
In closing
A brand platform built around “The Extra-Ordinary”, with a quiet wordmark and sun mark, a type system inspired by scientific journals, tactile packaging and a tone of voice that speaks in duality.
Credits
